The Sonoma
Valley Pride Story
Our Mission
Keeping Sonoma Valley as in inclusive community for all. We celebrate our diversity and our differences which are the source of our strength.
Our Story
Residents Gary Saperstein, owner of Out In The Vineyard and Matthew Long, Designer/Owner of matthewlong.co wanted to provide an outlet to showcase our local pride in a time when inequality seems to be on the rise. Sonoma Valley Pride is that outlet. With the town of Sonoma’s approval of these pride banners inspired by Gary and created by Matthew, we now have the opportunity to walk down the square and be reminded that our community is a place for all. Cheers!
Sonoma Valley Believes in Equality
For years Sonoma City Hall has raised the Rainbow flag in support for its LGBTQ residents and visitors during Gay Wine Weekend. Starting in June 2020, Sonoma goes farther by raising the pride flag and lining the square with our Sonoma Valley Pride banners for the entire month of June.
